Applications
MTS launches cricket WC initiatives for voice, data customers
MUMBAI: With the Cricket World Cup around the corner, Sistema Shyam TeleServices Limited (SSTL) is rolling out initiatives for its voice and data customers.
The cricket enthusiasts are in for a treat as MTS launches a range specially designed offers.
SSTL CMO Leonid Musatov said, “Cricket unites customers across geographies and socio-economic boundaries in the country. Given the incoming action on this sport, MTS has launched a range of exciting initiatives for its voice and mobile broadband customers. These initiatives have been specially designed to add to the cheer of our customers every time Indian wins a match in this world cup”.
On a recharge of Rs 252, the MTS customers will get a talk time of Rs 300. In addition, MTS mobile customers will also get as many Free SMS as the runs scored by India in each of its matches. These free SMSes can be sent by customers to any local or national number in India.
Customers buying a new MBlaze connection can recharge with the special world cup pack starting from Rs 497 to get 5 GB data usage. Additionally, the customers would win 250 MB data usage free whenever India wins during the ICC Cricket World Cup. If India wins all its matches including the final, MBlaze customers would win over 2 GB data usage free.
In addition, MTS has partnered with Meru Cabs to provide High Speed Mobile Internet to the passengers in Delhi and Mumbai. Customers boarding the Meru Cabs just need to ask for the MBlaze dongle, plug it in to the laptop and get connected to the Internet to check scores, team updates, etc. Providing an unlimited download option, this initiative aims to cater to the growing demand for Internet on the move in Delhi and Mumbai.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
