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MSM Discovery gets ISO certification
MUMBAI: MSM Discovery, popularly known as TheOneAlliance, announced today that it has become the first distribution company in India to get an ISO 9001:2008 certificate.
TheOneAlliance has in its family channels like Sony, Max, Sab, Pix, AXN, Discovery, Discovery Travel and Living, Animal Planet, Aaj Tak, NDTV 24X7, NDTV India and NDTV Profit. Starting 1 September, it will also distribute Neo Sports and Neo Cricket.
Multi Screen Media CEO Man Jit Singh said, “We are very proud that MSM-D is the first distribution company to receive ISO certification. The certification is a world recognised affirmation of the MSM-D commitment to quality and to serving its stakeholders. We believe the consistency of service delivery underlying this certification will further enhance MSM-D success and reputation as the best company in the business.”
Added MSM COO NP Singh, “This is a major milestone for MSM-D which makes it the first distribution company to achieve a global quality management standard which is recognised and respected throughout the world. I am confident that this certification will lead MSM-D to even greater success.”
Discovery Networks Asia-Pacific SVP and GM India Rahul Johri said, “This is a remarkable achievement. MSM Discovery has always worked towards establishing competency and has focused on delivering quality. It is therefore very heartening to be the first distribution company to get an ISO certification in India. A tremendous vote of confidence from one of the most reputed organization, this re-enforces our commitment to the viewers and affiliates.”
TheOneAlliance president Rajesh Kaul said, “The company has always upheld customer satisfaction as a No 1 priority and has invested in top-quality systems and practices to continually improve its customer service. It was but natural then for us to go ahead and get an ISO 9001: 2008 accreditation from an internationally recognised certification body. This is ratification indeed of the fact that not only are we the best Distribution company in terms of showcasing the “Best of Entertainment” in various genres, we also adhere to a high standard in business practices for servicing our customers, principals, business partners and regulatory authorities.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
