Applications
MobiTV creates new hub in London to manage EMEA operations
MUMBAI: MobiTV, a global leader in enabling delivery of live and on-demand TV everywhere, plans to expand its Europe, Middle East and Africa (EMEA) operations to London as part of its continuing growth in the region.
The new hub will be managed and operated by MobiTV co-founder and president Paul Scanlan.
“Since the company‘s start over 10 years ago, Paul Scanlan has been an unmistakable driving force behind the business,” said MobiTV CEO Charlie Nooney. “We are excited by the opportunities for true TV everywhere in EMEA and internationally. As our growth accelerates, Paul is the right person to lead our expansion outside of the U.S.”
From the company‘s new London office, Scanlan will continue to manage and grow all aspects of the company‘s sales and partnership activity in EMEA, as momentum for TV everywhere is building in Europe and other regions.
Recently, the company announced further upgrades to its TV everywhere proposition with the introduction of its nDVR (network DVR) – a cloud-based solution that addresses digital rights management issues geographically.
MobiTV has also extended the scope of its datacenter to manage all types of motion picture content for international multi-screen delivery of high-quality services.
“The EMEA markets have demonstrated strong growth potential for IPTV and TV everywhere,” said Scanlan. “I look forward to MobiTV playing a key role in enabling the development and adoption of TV everywhere deployments in EMEA and other global markets.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
