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Mobistar launches new TV experience in Belgium
MUMBAI: Mobistar has launched Mobistar TV, enabling the Belgian company to become a fully-fledged ‘quintuple play’ provider on the residential market.
The company has developed a complete television solution combining multiple available technologies. The television decoder can receive satellite (via DVB-S), digital terrestrial (DVB-T) and IPTV television signals.
Satellite currently guarantees the best HD quality (Full HD 1080) and 3D television experience and offers over 500 television and radio channels. The internet gives customers access to interactive services (EPG), content on demand (VOD) and thanks to Mobistar TV’s intelligent platform, customers can watch, record and manage their favourite programmes both on their television or mobile devices.
Customers can use their remote control or smartphone (such as an iPhone) to find, record, programme, and watch programmes as many times as they want on the screen of their choice whenever they want to. The innovative television decoder/recorder has a removable and exchangeable hard disk of 320 GB (200 hours) to record programmes: ideal for creating the customer‘s own programme library.
The television decoder allows Mobistar to perform automatic software upgrades remotely. New television functionalities will be added to the television platform at regular intervals.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
