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Mobile gaming poised for rapid growth in India: Study
MUMBAI: India has become a high growth potential market for the global mobile gaming players, according to RNCOS research report ‘India Mobile Gaming Analysis‘.
The 71 per cent CAGR market growth during 2010-2014 readily confirms Indian market’s attractiveness and calls for foreign investments.
The industry has been witnessing phenomenal growth since 2005 and has outpaced other mobile gaming markets around the world. A vast mobile consumer base and increasing penetration of mobile gamers has transformed once a buzzword into a fully fledged industry.
The study revealed that, mobile devices have gained popularity and have become a vital source of information among youngsters. This is one of the major reasons for the unprecedented industry growth.
Total number of mobile subscribers is forecasted to grow at a CAGR of around 10 per cent during the fiscal period 2010- 2014. Growth in subscriber’s base will directly reflect in sharp increase in mobile gaming company‘s revenue as awareness levels and mobile games downloads are stupendously increasing in the country.
Further, at the overall gaming fronts, although the mobile gaming segment is relatively smaller in market size, it has experienced fastest development pace among the existing segments including PC, online and console gaming.
Consumer behaviour analysis identified that students represent half of the mobile gaming industry in India, followed by working professionals. The self employed and service class consumers are slowly but steadily shifting their preference from traditional mobile usage to value added services utilisation. It is anticipated that this consumer end will rapidly expand in coming years, which will attract more market players to enter this segment.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
