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mioTV launches new channels
MUMBAI: SingTel has announced that Sundance Channel and WE tv will be available for the first time in Asia on its mio TV platform in Singapore on Channel 51 and 24 respectively.
The channels will be available to mio TV customers from 7 December in both standard and high-definition with Mandarin subtitles with both 24/7 linear and SVOD offerings available.
Says mio TV VP Tim Carmichael, “Sundance Channel is a valuable addition to mio TV’s suite of channels and will most certainly cause a buzz among lovers of independent films and the Sundance brand’s unique programming. We are very pleased and excited about being the first platform to carry this well-respected channel in Asia.”
Sundance delivers programming drawn from categories such as independent or art-house film and other entertainment and culture, fashion, intriguing people, pop culture and/or leisure, and the world of art. Programming on the channel is a mix of independent films and series focusing on celebrities, ecology, music, fashion and travel.
Avers Redford, “Sundance Channel is a destination to discover new voices, new points of view, and new personalities; it also strives to be uniquely entertaining. Through the power of popular culture, Sundance Channel programming can provoke thought and foster understanding of worlds apart from our own. All of this makes the launch of Sundance Channel in Singapore particularly exciting and important to me.”
WE tv is Singapore’s first lifestyle channel exclusively dedicated to women. Currently available in nearly 74 million homes in the US, WE tv is the source for progressive, confident women looking to satisfy their curiosity with original stories.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
