Applications
Microsoft launches new version of CRM online
MUMBAI: Microsoft India today announced the launch of Microsoft Dynamics CRM Online, the cloud version of the new Microsoft Dynamics CRM 2011 release that delivers new levels of productivity to sales, service and marketing organisations.
In order to meet the requirements of the local customers in the country, a Hindi version of the application has also been introduced. The on-premises and partner-hosted versions of Microsoft Dynamics CRM 2011 will be globally available on 28 February 2011.
Microsoft Dynamics India Group Director Subhomoy Sengupta said, “With cloud computing becoming increasingly popular in the mainstream, Indian businesses are re-evaluating their CRM systems to ensure they are getting the best fit for their business and most value from their IT investment. Microsoft has the expertise to deliver CRM in the cloud and is uniquely positioned to help customers take advantage of modern cloud efficiencies now and in the future.
“Microsoft Dynamics CRM Online is focused on delivering the ”Power of Productivity” through familiar, intelligent and connected experiences for people inside and outside an organization. I am confident that this offering will add immense value to businesses across functions like sales, services and marketing by providing simplicity and enabling innovation for customers.”
Pennar Engineered Building Systems executive director PV Rao said, “The manufacturing industry today has evolved from being product centric to being more customer centric. To support our growth, we wanted a solution that is capable of giving intelligent insights to the business.
“We chose Microsoft Dynamics CRM Online over Salesforce.com for the superior experience, familiarity, ease of use and seamless integration with Outlook. With Microsoft Dynamics CRM Online in our system, we will be able reduce costs, enter new markets, improve efficiencies and interact in more meaningful way with customers”.
More than 11,500 customers and 2,000 partners have used Microsoft Dynamics CRM 2011 as part of the beta programme, including customers that have switched from competing solutions. Based on the new Microsoft Dynamics CRM 2011 release, Microsoft Dynamics CRM Online delivers breakthrough productivity by providing familiar, intelligent and connected experiences to users across the organisation:
Familiar experiences for sales, service and marketing users through a next-generation native Microsoft Outlook client, browser-based and mobile access, RoleTailored design, and advanced user personalization, improving user adoption and giving users easy access to the information they need to be successful.
Intelligent experiences through guided process dialogs, inline business intelligence for performance and goal management, and real-time dashboards, providing the most up-to-date information critical to enabling sales, service and marketing professionals to do their jobs effectively.
Connected experiences through flexible cloud development, Windows Azure interoperability, contextual Microsoft SharePoint capabilities and the new Microsoft Dynamics Marketplace, making it easy for customers and partners to configure and customize Microsoft Dynamics CRM to meet specific business needs.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
