Applications
Mexico’s Cablemas selects Conax conditional access solution
MUMBAI: Cablemas, the Mexican cable-TV operator, is optimising its digitisation with the Conax content-security platform.
The new solution is aimed at improving quality and functionality by including redundancy, 24/7 and Evolution Digital STBs.
Cablemas provides voice, video and data (triple play) services for close to one million subscribers in Mexico.
Through the new platform, customers will benefit from higher quality digital-TV service and a wide range of TV-package options. Digitisation of the cable-TV service will strengthen its complete “triple play” offering with the full advantages of a digital environment.
Meanwhile, Evolution Digital is supplying 200,000 SD and HD STBs, also known as digital terminal adapters (DTAs) to Cablemas.
Said Cablemas Telecomunicaciones MD Carlos Alvarez said, “We are very satisfied with our partnership with Conax, our content-security partner, for the deployment of the Cablemas digital platform. We are confident that our combined choice of Conax for security and Evolution Digital for DTAs, will give Cablemas the necessary added value to offer the optimal level of security, quality and functionality needed in such a competitive market as Mexico.”
The new solution features added-value improvements to the current analogue content packages for Cablemás customers.
“Adding Cablemas to our customer portfolio is a significant achievement for Conax in Mexico and the entire North American market,” said Conax VP for North America Rohit Mehra. “Conax offers the market an open platform with its Digital Video Broadcasting Conditional Access (DVB CA) solution, allowing operators to choose their STB providers from an extensive list, according to their platform needs.”
“Conax and Evolution provide a complete solution that includes the best Conditional Access and the very latest STB features, which meet Cablemas‘ stringent technical and commercial requirements,” added Evolution Digital president Brent Smith. “Both Conax and Evolution bring years of experience in customising solutions for operators on a standardised open platform.”
Meanwhile, in Mexico, Conax has joined forces with iexpertus, a business-development consulting group. With the support of iexpertus, Conax plans to open a sales and support office to provide streamlined service to the Mexican market.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
