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Major Indian presence at CommunicAsia and BroadcastAsia in Singapore
NEW DELHI: Over 80 exhibitors from India are expected to take part in CommunicAsia2010 and BroadcastAsia being held in Singapore from 15 to 18 June 2010 at the Singapore Expo.
The event brings the most comprehensive showcase of convergent technologies for the global infocomm, media and broadcasting industries and will feature new attractions for exhibitors and visitors from the region.
Companies like Beetel Teletech, DIGILINK, Matrix Telecom, Microtex Energy, Sai InfoSystems, Shilpi Cable, Su-Kam Power Systems, TeleDNA Communications and Web Spiders are among those who will exhibit their wares and services at the meet.
In 2009, 80 exhibitors from India took part in the event which attracted over 54,000 trade attendees from around the globe.
There will be two group pavilions from India. The first group will be led by the Electronics and Computer Software Export Promotion Council (ESC), with exhibitors ANGLER Technologies India, CSG Networks, Secure Matrix India, SISRB Technologies and Svarn Telecom.
In the second group, new entrant Telecom Equipment and Services Export Promotion Council (TEPC) will showcase exhibitors Bhansali Cables & Conductors, Coral Telecom, MakSat Coral, Roxtec India, Smile Electronics and Tejas Networks.
This year would be the year of the “fixed mobile converged platforms”, starting with enterprise solutions offering PBX and the GSM mobility applications intertwined into one switching unit.
“India’s market size will grow twice over with each one owning a dual SIM phone that accommodates the connection for the office intercom. It will open up yet another set of opportunities by frequency reuse, and enhanced usage resulting in higher revenues for the operators that may end up in further reduction of call charges for the common man,” said Coral Telecom SVP Pradnyil Usgaonkar.
CommunicAsia, together with BroadcastAsia, is expected to boast at least 58,000 square metres of exhibition space. Visitors to the shows this year will get to witness the latest technology innovations demonstrated by 2,000 multi-national corporations and small and medium enterprises.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
