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maastars.com to air T20 Tollywood Trophy
MUMBAI: Freedocast, a live interactive broadcasting platform by Global Takeoff, has tied up with maastars.com (Movie Artist Association), Tollywood‘s (Telugu Film Industry) site. It will be the Official Technology Partner for live broadcast of T20 Tollywood Trophy 2010 on maastars.com.
Freedocast will provide an interactive platform for Telugu movie fans to watch and interact with other fans across the world. The T20 Tollywood Trophy 2010 is a 20-over cricket match to be played between four teams of Tollywood film stars on 13 June in Hyderabad.
Telugu communities across the world can watch the match live on maastars.com. The viewers can also chat with each other while watching the match. Live interviews of celebrities will be shown during the match. Also viewers can share short videos with maastars.com to cheer the teams.
Global Takeoff CEO and founder Udaynandan Reddy says, “We are glad to be the Official Technology Partner for broadcast of T20 Tollywood Trophy 2010. We created Freedocast platform with a vision to simplify broadcasting methods by making it more convenient and cost effective. This would be a highly interactive online broadcast where viewers across the globe can watch the match and also interact with each other.”
Movie Artistes Association president Murli Mohan says, “The main motive of having this Tollywood stalwarts cricket fight is to have an own building for Movie Artistes Association and to help the poor upcoming artists to meet their financial needs. We will broadcast the match on maastars.com with the help of Freedocast Platform where Telugu communities across the world can enjoy the match and interact with each other”.
Freedocast had aired the Dress Launch of the four teams on 6 June on maastars.com. The main game is expected to attract more than half a million viewers on maastars.com.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
