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LinkedIn introduces new features
MUMBAI: In order to help professionals further their career through LinkedIn, the networking site has introduced new features.
It has introduced Notifications along with a redesigned version of Company Pages and Career Pages. Along with this roll-out, LinkedIn is also testing a new feature, Endorsements, in India.
LinkedIn Endorsements is an “easy” way to endorse skills and expertise of professional connections. This is a “light-weight” way to recommend someone that you work with to help them build their professional profile of record. This feature makes it easy to endorse specific skills of multiple connections at one go.
“Furthermore if someone you are connected to has endorsed you, you will receive an email digest and also see an update on your LinkedIn update stream. Currently this is a test roll-out of the Endorsements feature to gauge the value that members are able to derive through easy endorsement of skills and expertise of their professional connections,” the statement read.
LinkedIn‘s new ‘notifications‘ feature notifies you in real-time when someone likes what you‘ve shared on LinkedIn, views your profile, accepts your invitation, and much more. You‘ll see a notification flag at the top of your homepage and a new Inbox envelope icon.
A red circle appears when you have some new activity on your profile. This new feature is all a part of LinkedIn‘s ongoing effort to make it easier to keep engaging discussions going with your network. This feature will soon be updated across all of LinkedIn‘s mobile platforms, the company said.
To give members a “seamless” and “simplified” experience wherever they are, LinkedIn has re-designed its Company and Career pages. For members, this means easier access to the information that they want about the companies they care about. For companies, this means a more powerful way to build relationships with their target audience on LinkedIn.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
