Applications
LG Electronics launches 3D LCD TV
MUMBAI: LG Electronics has launched its 3D LCD TVs in India in association with the Valuable Group, a leading media company based out of Mumbai.
The LH50 3D TV is one of the first commercially available 3D TVs in the world. It is viewed using polarized filter glasses which are light weight and affordable, enabling large groups of people to enjoy brighter 3D pictures regardless of viewing from a distance.
With 3D TVs, viewing of cricket and other sports like soccer and polo will be much more exciting on 3D formats.
Avers LG Electronics India Limited Managing Director Moon B. Shin, “The lack of 3D content, high pricing, and the required use of glasses remain big hurdles for the new technology. Keeping this in mind, LG will plan an aggressive marketing strategy to create a market for 3D TVs in India. We are looking forward to strengthen our market share in the 3D TV segment.”
The company has procured licences to telecast the Indian Premier League (IPL) matches in 3D formats. Says Valuable Group Executive Director Ameya Hete, “Valuable‘s MovieBeam box is the first standard and high definition enabled 3D box. Valuable will be setting up expanding the 3D base in India by providing more and more affordable platforms to take 3D content to viewers through its 3D zones at key locations, theatres and other venues across India.”
LG Electronics will set up its 3D TVs where cricket fans will gather, including restaurants and cinema theatres across the country to coincide with Valuable Group‘s live 3D broadcast of the final four games of the IPL.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
