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LCOs ask for separate regulator for cable operators
NEW DELHI: Local cable operators (LCOs) are demanding the creation of a separate Cable Television Regulatory Authority of India to deal with issues relating to broadcasting on the ground that the Telecom Regulatory Authority of India (Trai) comprising experts in telecom is ill-equipped to deal with their issues.
The LCOs have suggested that all cable TV operators should become members of the Council of Cable TV of India which should be given recognition and representation by the Government on all relevant platforms.
Attempting to form a united stand on common issues, the LCOs have said that the issuance of licences should move away from the post offices to the Information and Broadcasting Ministry as this would ensure no unruly elements come into the business. They have also blamed the post offices for refusing to issue licences to LCOs after registering them.
The LCOs protested against the Trai‘s Tariff Order for digital addressable cable which had fixed a revenue share of Rs 45 from the basic service tier, saying that it was highly unjust since they were already getting Rs 82 under the Cas-mandated system.
The LCOs were attending a two-day conference of cable TV operators from different parts of the country.
The National Conference of Indian Broadcasting and CATV Industry had been organised by the All India Aavishkaar Dish Antennae Sangh with the aim to apprise the LCOs from all over the country with the latest developments in digitisation and to also form a united stand on common issues.
Dr A K Rastogi, president of the Sangh, said that all channels should flash the rates of encrypted (pay channels) clearly so that the viewer and the LCO is aware of the rate to ensure transparency.
Senior consultant V C Khare lashed out at Trai for not having coming out with a clear-cut rate card for pay TV under DAS.
He also regretted that while the amended Cable TV Networks (Regulation) Act referred to right of way for LCOs and said they can use electricity poles, there was nothing about this in the Rules issued under the Act.
Khare also said it was surprising that cable TV was not listed on the Central Government list when broadcasting was a central and not state subject.
Rastogi stressed the need to train cable TV technicians, and the announced training by the Broadcasting Engineering Consultants (India) Ltd. (BECIL) had not yielded any tangible results. He urged all LCOs to hold meetings with their subscribers and Resident Welfare Associations to apprise them about the need for installing set-top boxes (STBs).
He said both Mumbai and Delhi now had adequate STBs to go digital, but the state governments in West Bengal and Tamil Nadu were not keen on going digital. This may create impediments in the first phase of digitisation slated for 1 November.
LCOs should form district-level committees to ensure speedy implementation of digitisation, Rastogi added.
He called for an exemption of import duty on new STBs and a tax holiday for at least ten years for all work relating to digitisation.
The cable TV should be recognised as an information infrastructure industry, Rastogi added.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
