Applications
Ku-band growth engine for satellite operators: Study
MUMBAI: The Ku-band market will continue to be the main growth engine for the commercial satellite operators who are aggressively targeting new markets such as mobility and other high value services in order to maintain sustained revenue expansion for the coming years, according to a report.
The NSR’s Global Assessment of Satellite Supply & Demand report says that the commercial satellite operators grew capacity leasing revenues by $635 million between 2010 and 2011.
“The Ku-band market will continue to be the main growth engine for the commercial satellite market for the coming ten years”, noted NSR Senior Analyst and the report author Patrick M. French.
“The direct-to-home (DTH) TV market alone could add $1.4 billion in net new revenues by 2021 out of $4.3 billion expected in total for the Ku-band segment. Solid Ku-band revenue gains are also expected from the video distribution, enterprise data, commercial mobility and gov/mil verticals.”
A major finding in the report is that the commercial satellite industry is finally beginning to fully grasp the significance of High Throughput Satellites (HTS) and their potential to drive new market growth in many other market verticals beyond satellite broadband access services.
The report found that all HTS markets combined could add almost $1.9 billion in net new revenues to the industry in the coming ten years, which is the second biggest gain after the Ku-band market.
“The widebeam Ka-band market, especially for the gov/mil segment in the Middle East, is also beginning to get some real traction for the industry even if total revenue growth is expected to be substantially smaller that the Ku-band or HTS side of the business,” added French.
“There should also be continued strong growth in C-band video distribution services driven by expanding carriage of HD and SD channels, plus slow ramp up of 3D and eventually Ultra HD channels.”
The only cloud NSR identified on the horizon was the potential for weakening C-band backhaul demand after 2015 should the industry begin to rapidly migrate to the use of HTS and O3b capacity for data-intensive 3G and 4G backhaul.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
