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‘Krrish’ strikes digital gold with UFO Moviez digital cinema screens
MUMBAI: UFO Moviez, the digital cinema network launched by Valuable Media Pvt Ltd. (an Apollo International subsidiary), announced the release of Krrish, the latest blockbuster starring Hrithik Roshan, directed and produced by Filmkraft Productions (India) Pvt. Ltd.
Krrish went out on 87 UFO screens in the first week and 90 UFO screens in week two. These UFO screens account for 15 per cent of the total number of screens that the film opened with and also marks the biggest ever digital release of a Bollywood blockbuster on a single digital network platform.
The movie has received one of the biggest openings in the history of Indian cinema – grossing close to Rs 700 million in its first week alone. Krrish opened at theatres across the world with 790 prints, 250 of them in overseas screens alone.
Also, Krrish was released for global digital screening with 925 cinema screens exhibiting the film worldwide. Thus, the network has made its presence felt by accounting for 10 per cent of the total digital film screens in the world to exhibit Krrish since its release two weeks ago.
UFO Moviez, spearheaded by founder directors Raaja Kanwar, Sanjay Gaikwad and Usman Fayaz, plans to create the largest chain of digital cinemas houses worldwide by 2007 in India. It is part of Group Apollo‘s Media Initiative and was launched by the company‘s chairman and managing director O S Kanwar and Yash Chopra in November 2005.
Having initially set up 500 digital movie halls by August 2006 at an investment of Rs 800 million, UFO plans to scale it up progressively to 2000 cinema halls across the country at a total investment of Rs 3 billion.
UFO International CEO Aditya Shastri said, “It is has been our privilege to be part of this success and bringing the latest in digital projection technology has surely been an advantage. We are proud of our association with Krrish and remain committed to ensuring pristine quality images with perpetual life with no compromise in quality. With Krrish‘s trouble free shows under our belt, we can definitely stake our claim to a stable and rugged technology of digital viewing. The overall response towards digital cinema has been extremely positive and will be a constant source of motivation for us.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
