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Kingston Digital ties up with Fox Star Studio
MUMBAI: Kingston Digital, the flash memory affiliate of Kingston Technology Company, has associated with Fox Star Studio to present special-edition, DataTraveler Mini Fun 4GB, in India.
This is a strategic partnership with Fox Star Studio, which has recently released the much anticipated Abhisek Bachchan, Bipasha Basu, Prateik Babbar and Rana Daggubati starrer in cinemas worldwide.
This special edition USB drive will hit the shelves with unique Dum Maaro Dum themed packaging and will come preloaded with exclusive Dum Maaro Dum contents.
Acquiring the latest trailers and contents, Kingston‘s Special-Edition DataTraveler Mini Fun 4GB will give consumers the chance to get their hands on the exclusive preloaded contents, such as plot summary, trailers, character sketch, wallpapers and ringtones all wrapped up in a specially designed DataTraveler Mini Fun USB drive.
Kingston Digital will be rolling out a full contact Dum Maaro Dum themed marketing campaign in support of the limited edition products and Kingston brand building. The marketing campaign includes co-branded outdoor campaigns, contests and advertisements. The movie features a Kingston USB drive in the climax of the story, a great boost for brand Kingston.
Speaking on the launch Kingston India Flash Memory, Sales Director Nidhi Sethi said, “We have been an ongoing partner with Fox Star Studios on their various projects, our strategic association with Dum Maaro Dum has been a mutually beneficial one. The digital media collaboration between Kingston who is the leading USB drive brand in the world. and Fox Star Studios, who are leaders in providing quality entertainment content, adds unique value to our memory offerings. This is a unique alliance, and we‘re proud to be associated with this project.”
Averred Fox Star Studios Head – Distribution, Marketing and Syndication Vivek Krishnani, “We are happy to associate with like minded partners like Kingston, as our objectives of providing quality content is aligned with their objective of going that extra mile in providing value to their customers. The film has opened very well and is garnering tremendous word of mouth and we hope that the buzz around the film will help in making these USB drives with the Dum Maaro Dum embedded content – a collectible item.”
The special edition USB drive will be sold exclusively through one of Kingston‘s authorised Flash memory product distributor– Avnet India.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
