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JVC to introduce GY-HM790 ProHD Camcorder at NAB 2010
MUMBAI: JVC Professional Products, a division of JVC US, will introduce the new variant of its ProHD camcorder line, the GY-HM790, at the television technology event NAB show in Las Vegas this year.
With a modular design and a complement of accessories, the new camera supports multicore or fiber-based production. Additionaly, as a shoulder-mount camcorder, it delivers ENG and sports production performance.
The camera records at 35 Mbps (HQ mode/variable bit rate) or 19 Mbps/25 Mbps (SP mode/constant bit rate).
Adopting the tapeless workflow introduced in the GY-HM700 camcorder, the GY-HM790 features a dual card slot design that records to low-cost, non-proprietary SDHC Class 6 or 10 solid-state media cards. JVC’s native file recording technology allows recording in ready-to-edit file formats for Apple Final Cut Pro (.mov) and other major NLE systems (.mp4) that are compatible with Sony XDCAM EX workflow.
The company adds that the new GY-HM790 also builds on the studio capabilities of its GY-HD250 camera with its improved picture quality and cleaner studio integration. Its re-designed studio adapter sled incorporates a modular approach to multicore or fiber connectivity for a cleaner interface. Modules connect directly to the camera without external cabling, so that they can be used either with the studio sled or hand-held. Moreover, JVC’s modular approach allows the creation of additional modules to accommodate future technologies.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
