Applications
Jump Games to launch BMX Street Stunts 3D for iPad
MUMBAI: Jump Games, which publishes mobile entertainment and games, is creating games for the App Store.
After the success of the BMX Cunning Stunts 3D for the iPhone and iPod Touch, the company has announced the availability of this game for the iPad! Packed, with daredevil stunts actually performed by The Stunt teams.
BMX Street Stunts 3D features 56 different challenges across eight different ride zones, unlocking new stunts, cool new pop-ups and new riders as you progress. The user can master the tricks of the trade, pull off maximum gravity-defying stunts or earn huge bonuses by performing multiple stunts in a go with 3D graphics.
In the game, the user has to help Coco Foxx and Air Jesus stick Decade Airs and Tail Whips while riding the ramps. The scores of the game may be shared on Facebook to compete with friends and to earn the right to be the next iPad BMX Stunt Bike Champion.
Jump Games CEO Salil Bhargava says, “Jump Games is elated to launch its first iPad game BMX Street Stunts 3D on the App Store. Apple has given innovation a new meaning. We‘ve used our extensive knowledge of stunt bike racing development to create a game which is incredibly immersive and personal, an adrenaline-fuelled rush application.”
Post the success of games like Putt Putt Golf 3D, BMX Street Stunts 3D, and ICC World Twenty20 England 09 for the iPhone and iPod Touch, Jump Games will be launching a few more titles in this quarter for the iPad on the App Store.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
