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Jump Games launches Mobile Game for T20 World Cup
MUMBAI: Jump Games, Reliance Entertainment Digital‘s mobile and web games developer and publisher, is launching the official mobile game of ICC T20 World Cup 2012.
Through the game, one can own his favorite team and experience the “thrill” and “excitement” of playing the ICC T20 World Cup 2012 right on his mobile handsets. In an attempt to create a close replica of the real world cup, the matches in the game are also scheduled according to the ICC schedule for the World Cup in Sri Lanka.
Jump Games business head India Chaitanya Prabhu said, “Cricket is a religion in India and it is also the most popular game for Indians on their mobiles. With this game we wanted to extend the experience of the ICC T20 World Cup 2012 to the mobile phone. We wanted to add to the enjoyment around the ICC T20 World Cup 2012 and hence decided to launch the contest. I am sure that casual gamers will enjoy playing the official mobile game of the ICC T20 World Cup 2012.”
The game is available on leading platforms like Android, iOS, Blackberry and Symbian. Java based version of the game is also available for feature phones. The game can be downloaded from the app stores of various platforms as well via various leading telecom operators like Airtel, Idea, Vodafone, Docomo and Reliance.
Additonally, Jump Games is also hosting a contest and cricket enthusiast can get a chance to win tickets to the ICC T20 World Cup 2012 via online contest.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
