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Jump Games launches game on Singham
MUMBAI: Jump Games, a leading international developer and publisher of mobile entertainment applications and games, has launched a game on the just released film Singham.
The mobile game is a stimulating mix of action and racing. Set in the scenic background of Goa, the player takes on the role of BajiRao Singham and shoots down the enemies while driving several vehicles ranging from Motorcycles to SUVs. There are various challenges and features that make the game engaging as the player climbs up the levels. The player can enjoy hours of gaming with every subsequent level being unique.
Singham, that means Lion in Sanskrit, is an out-an-out action packed film. It’s a take on an honest cop’s life and the difficulties that forms the part of his life.
Commenting on the game, Jump Games business head-India Rajneel Kumar said, “Action games are one of the top categories for mobile gaming in the country and appeal to the mobile subscribers because of their exciting gameplay and fast paced action. With Singham, we have developed an exciting action game which has the essence of the movie and challenges the player. Jump Games has been a leader in creating movie based and branded IP games and has tied up with a series of new movie releases to continue to offer creative and exciting games for the mobile audience in both India and global markets.”
Commented Reliance Entertainment chief marketing & strategy officer Priti Shahani, “Singham has all the ingredients of a commercial entertainer. We wanted to further extend the experience of the movie and the character of Bajirao Singham to our audience across platforms. With the Bajirao Singham game developed by Jump Games, we are confident of adding to the hype Singham has already generated.”
Jump Games recently had developed and launched mobile games on two Bollywood films – Double Dhamaal and Zindagi Na Milegi Dobara.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
