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iStream.com to stream Brazilian National Football League
MUMBAI: Online video service iStream.com will be showing Brazilian National Football Championship, Brasileirao Serie A, in India.
iStream.com has entered into a three-year deal with Total Sports Asia for live streaming Brasileirao Serie A. All the matches and highlights will also be available on demand.
iStream.com founder, CEO Radhakrishnan Ramachandran said, “In terms of the quality of football, this is among the best football leagues in the world today. BRASILEIR?O Serie A has been the breeding ground for football superstars over the last few decades including Pele, Romario, Ronaldinho, Ronaldo, Kaka, Cafu, Zico, Roberto Carlos, Rivaldo, etc and we are extremely proud to bring this to our Indian audience”.
Total Sports Asia director sales, business development Vishal Jaison said,”With increasing broadband penetration in the country, it was important for us to extend our distribution of the Brazilian Football League over the internet. With iStream, we have found the right partner who will stream the exciting league to the increasing number of internet subscribers in India”.
The current sensation Neymar, who is tipped to be the next global superstar, plays for the Brazilian club Santos and scored the goal that was voted the best goal in 2011 by Fifa. Brasileirao Serie A will have 38 rounds and will be aired till 2 December 2012.
Apart from the Brazilian National League, iStream will also be showing the S?o Paulo State Championship (Paulista), which is the most competitive and organised Regional Championship of Brazil, gathering Brazilian top Clubs like Corinthians, S?o Paulo, Santos and Palmeiras.
Paulista League will start in January 2013 and will last till the second week of May.
iStream.com will also be showing the magazine shows ‘FootBrazil Highlight’ and ‘FootBrazil Magazine Show’. The ‘FootBrazil Highlight’ is a highlight show with the best moments and goals of the main Matches of the round. The “FootBrazil Magazine Show” is a 26 minutes Electronic Magazine show with a review of the round, interviews with personalities of the Brazilian Football and a Preview of the next round.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
