Applications
ISA Technovation Awards 2010 kicks off
BANGALORE: Centred around the theme ‘India Market-Momentum for Growth in the New Decade,’ the 5th ISA (Indian Semicondutor Association) Vision Summit kicked off today in Bangalore with an inaugural keynote by Isro’s past Chairman and International Academy of Astronauts (IAA) President G Madhavan Nair.
Among the products in the reckoning for Techonovation Awards 2010 are some that find application in the media and entertainment industry.
Verismo‘s VuNow that provides Access to the broadest online content and allows the viewer to watch millions of free online videos directly on the TV instead of the PC. VuNow comes in two models – a standard definition and a high definition model of the VuNow PoD that can connect to any TV.
The device enables watching of video content from Hulu™, Netflix™, Amazon Unbox™, CNN™, ESPN™ by downloading PlayOn™ from Media Mall™, YouTube™ videos on TV by categories. It enables search for videos with a powerful built-in video search engine, live TV Channels from around the world a well as listening to live internet radio.
The device also permits access to personal media such as video, music, and photos from the home network – stored on a PC, networked attached storage device, or even on a connected USB storage device. The VuNow supports wired or wireless connectivity.
The SL 1001 Universal TV Demodulation IC which the creators, Bangalore-based Saankhya Labs, claim is the World‘s First Software-Defined Universal Demodulator IC for Digital and Analog TV reception. The Saankhya solution is an ASSP for demodulation.
The SL 1001 is designed to demodulate all the broadcast TV standards and is a platform which is capable of supporting world-wide TV demodulation standards. It is capable of performing the functions of Signal Conditioning, Signal Processing and Channel Decoding stages to generate a Transport Stream
The BCM4329 from Broadcom India, which eliminates the barriers of adding the latest wireless connectivity features to small, battery-operated devices. In addition to bringing greater Wi-Fi throughput and coverage to mobile consumer electronics, the BCM4329 is Broadcom‘s smallest and lowest cost dual-band 802.11n solution.
The BCM4329 integrates a complete IEEE 802.11 a/b/g/n system (MAC/baseband/radio) with Bluetooth® + EDR (Enhanced Data Rate), and FM radio receiver and transmitter. By combining several proven wireless technologies onto a single silicon die, the BCM4329 enables mobile devices to support today‘s toughest media applications.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
