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International digital Emmy awards nominees announced
MUMBAI: Nominees from seven countries will compete for this year‘s International Digital Emmy Awards. The announcement was made by the International Academy of Television Arts and Sciences (Iatas).
The Emmys will be presented at a special ceremony hosted by film & television actress/producer Illeana Douglas on 12 April at the television trade event MIPTV in Cannes.
There are 13 nominees in three categories, Digital Programme: Children and Young People; Digital Programme: Fiction and Digital Programme: Non-Fiction. This is the first time that Brazil, Hong Kong and New Zealand are nominated for an Emmy in the Digital Categories.
Iatas president and CEO Bruce L. Paisner says, “The 2010 nominees showcase global excellence in programming on digital platforms and we congratulate them for their outstanding achievements”.
In addition to the presentation of the International Digital Emmy Awards for the three categories, the International Academy will present a special award – the Pioneer Prize, which is not an Emmy but rather a special initiative from the Academy which honours an industry personality or organization.
The Pioneer Prize will be presented to Heroes Creator & Executive Producer Tim Kring, for his contribution to the fields of digital television and cross-platform entertainment with Heroes Evolutions.
The International Digital Emmy Awards 2010 is sponsored by Nokia and Ooyala.
Nominee List:
DIGITAL PROGRAM – CHILDREN & YOUNG PEOPLE
1. Cross Media Experimental Project: HK File.X
Radio Television Hong Kong
Hong Kong, China
2. Inside Hana‘s Suitcase
Xenophile Media/Rhombus Media/My Pet Skeleton/CBC
Canada
3. Reservoir Hill
KHF Media Ltd/Television New Zealand/New Zealand On Air
New Zealand
4. The Space Trainees
MediaCity/Sveng.com/Olof/4xM
Finland
5. The Well
Conker Media/BBC Switch
United Kingdom
DIGITAL PROGRAM – FICTION
1. Final Punishment
BeActive Entertainment/Aitec do Brasil/Canal Oi/Millagro
Brazil
2. Pietshow II
Grundy UFA TV Produktions GmbH
Germany
3. Primeval Evolved
ITV1/itv.com/Hoodlum/Impossible Pictures
United Kingdom
4. Print Friends
FremantleMedia/FMX
United Kingdom
DIGITAL PROGRAM – NON-FICTION
1. Construction and Fall of the Berlin Wall
ZDF Enterprises GmbH
Germany
2. Digital Revolution
BBC /The Open University
United Kingdom
3. Hunger to Learn
BBC
United Kingdom
4. Last Chance to See
BBC
United Kingdom
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
