Applications
International Datacasting showcasing new products at Nab
MUMBAI: International Datacasting, which provides advanced solutions for the distribution of broadband multimedia content via satellite, will be debuting new products at the Nab Conference and Exhibition in Las Vegas from 12-15 April.
A highlight will be the Nab debut of the SFX ProIPTV, IDC‘s next generation blade receiver for IPTV distribution. The newest member of IDC‘s award winning SuperFlex line of products, the ProIPTV has room for up to 14 dual carrier, hot swappable receiver blades per chassis, making it ideal for telcos and multi-dwelling units where space is at a premium. Already in use in a number of locations around the world, the ProIPTV is built on IDC‘s legacy of success in the IPTV market.
NAB 2010 marks the first time that Tiernan and Logic Innovations will be part of the IDC booth. Tiernan‘s products include a line of High Definition and Standard Definition video encoders – MPEG2 and H.264 MPEG4 – and video receivers for a broad range of television contribution and distribution applications. The Logic Innovations product lines of leading edge broadcasting solutions include transport stream multiplexing, IP multicasting and unicasting for the terrestrial, satellite and cable broadcast markets.
A feature of the IDC booth this year will be demonstrations of the company‘s 3D live event capability. In conjunction with Sensio(TM) and The 3D Camera Company from Toronto, IDC will be presenting live 3D content on the NAB show floor.
IDC will be releasing the SuperFlex SFX IP Streamer, an all IP solution for in-theatre distribution of live 2D and 3D alternative content in digital cinemas at Nab. Combining an IDC SFX professional satellite receiver and a Doremi Digital Cinema Server, the IP Streamer enables live event projection for up to 4 digital screens in a multiplex, simultaneously.
IDC president and CEO Fred Godard says, “IDC has a long standing tradition of developing new products that continue to meet the needs of the broadcast market. All of our products are known for their interoperability, consistency and reliability in real-time, real-life broadcast environments. This year we are pleased to be able to showcase end-to-end solutions for our diverse customer base as well as announce new and innovative products.”
In addition to the new products and applications featured at Nab, IDC will also have PROFline products for FM transmission and monitoring as well as its suite of SuperFlex Pro Audio receivers on display.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
