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Intel unveils HD entertainment with Intel Insider
MUMBAI: Film lovers can now watch the latest blockbusters and favourite films in High Definition (HD) on their personal computers with Intel Insider.
This innovation, announced today by Intel, will help movie buffs download and stream HD movies from Hungama.com for PCs powered by the 2nd Generation Intel Core processor.
Intel, in association with Hungama Digital Entertainment, is making available a selection of famous Bollywood and international movies including blockbusters from Yash Raj Films, Paramount Pictures, T-Series and Reliance Home Video.
Said Intel South Asia sales & marketing Group managing director R Sivakumar, “The launch of Intel Insider in India is absolutely befitting considering it is the home of one of the largest film industries in the world – Bollywood. Intel Insider now gives home movie viewing a whole new meaning, where film lovers can watch their favourite movies in HD from the comfort of their homes.”
Intel Insider technology also offers a “proactive queue” capability that will help consumers pre-download films ahead of the release date, and give them the ability to purchase those films, even if they are not connected to the Internet. This will allow consumers to start watching their movies immediately on the release date without waiting to download during peak traffic times. The technology is available on all 2nd generation Intel Core processor based PCs with built-in visuals.
Intel Insider technology, when combined with Intel Wireless Display (WiDi), will allow streaming of premium, high-definition movies from a PC / laptop to an HD television without cables, thereby delivering the ultimate movie-viewing experience to consumers, with stunning image clarity.
“For content companies and studios, the most precious thing is security for their movies and content, and the fact that it can be delivered and experienced by the consumer in a secure environment. Bollywood, the world’s largest film industry by number, as well as the world of digital media would be well served by the flexible business models, HD and secure online film distribution options under Intel Insider. Hungama aims to have new releases and also convert existing catalogues over time, to be available on this technology platform”, said Hungama Digital Media Entertainment MD and CEO Neeraj Roy.
The storefront will have over 50 movies in HD at the launch of Hungama Movies in the second quarter of 2011.
“The film-going audiences who are willing and eager to pay for quality, legitimate Indian films, will now be able to do so, via secure digital distribution across the globe. This technology allows studios to reach out to a vast set of consumers, via a channel with the highest level of security that also gives them a great viewing experience,” said Yash Raj Films chairman Yash Chopra.
Intel Insider creates a protected environment for the distribution, storage and playback of premium content. The technology offers movie studios and online video services a scalable, consistent solution that provides an additional level of protection. With Intel Insider, consumers will have access to a larger and growing library of movie titles in HD from online service providers such as Hungama.com.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
