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Intel Capital invests undisclosed sum in Hungama.com
MUMBAI: Bollywood and South Asian content distributor Hungama.com is one of the ten beneficiaries to receive strategic investment totaling $40 million from Intel Capital, the global investment and M&A organisation of Intel Corporation.
The investment was announced at Intel Capital Global Summit, a three-day conclave that was held in California from 1-3 October.
Intel‘s other investments include Box (secure content sharing platform), FocalTech (North American integrated circuit design house), Jelli (social radio platform), LIFO Interactive (social game developer), NewAer (mobile proximity platform), PagPop (e-payment platform), Tier 3 (cloud services provider), Transmension (3-D game developer) and UUCun (mobile advertising provider).
It needs to be noted here that global marketing communications company JWT had acquired 51 per cent stake in Hungama Digital in June this year.
While Intel Capital did not disclose financial details of each investment, the company said the investment is designed to help these companies grow to the next level.
Intel Capital has been investing in India since 1998. It has invested over $300 million in 80+ companies across 10 cities in India.
“Business deals happen when Intel Capital brings together our vast global network with our portfolio company innovators,” said Intel Capital president of and Intel executive vice president Arvind Sodhani.
“Our annual Global Summit and the ongoing Intel Capital Technology Days provide our portfolio companies with unmatched access to the decision-making executives critical to revenue-generating sales or partnerships. The 10 new investments in innovative companies announced today stand to benefit greatly from these longstanding company-building resources.”
Indian company Hungama.com, which received an undisclosed sum from Intel Capital, is India‘s leading digital entertainment company that launched India‘s first and largest on-demand digital entertainment storefront. The storefront has over 2 and half million pieces of content across genres and languages, in the form of music tracks, movies, music videos & mobile content.
Hungama Movies has over 5000 Bollywood, Hollywood, Regional Indian Movies and Television Series available in both HD and SD quality, powered by Intel Insider.
With over 20 million users, the website is accessible from PCs, mobiles, tablets, connected TVs and other connected devices. Consumers can enjoy all this content via download and streaming.
Intel Capital, APAC and Japan MD Sudheer Kuppam said of the investment, “Hungama.com is another great example of an innovative Indian company. It has become India‘s largest on-demand Digital Entertainment storefront, which serves audio, video and imagery to South Asians across the world.
We‘ve been aware of Hungama.com‘s success for some time, and we‘re excited about working with the company to develop the brand and building upon the success it has found in India by taking the venture global.”
Hungama.com chairman Neeraj Roy said, “We have been working with Intel Corp over the last few years. As a company we are delighted to have Intel Capital partner with us on the Hungama.com opportunity. Hungama.com is the only platform agnostic digital entertainment storefront that caters to over 1.5 billion South Asians worldwide, via mobile, internet, connected devices, DTH and retail.”
As per Hungama.com, it has partnerships with over 400 content creators, record labels, studios, broadcasters, game publishers and has licensed worldwide exclusive digital rights to over half a million music and video titles. It serves content to consumers in 47 countries across mobile, internet, IPTV services and has more than 150 partners across the world.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
