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Integra acquires US-based publishing services firm
NEW DELHI: Integra Software Services Pvt. Ltd. (Integra), one of the leading Publishing BPO services companies in the world providing end-to-end content management and content transformation services, has announced the acquisition of Silver Editions, a design studio and publishing services company in the PreK-12 space, based in New York , USA.
Silver Editions has a track record of creating award-winning and best-selling PreK-12 products in every subject area. Integra will now be able to offer the complete range of services to educational publishers. Integra has a strong presence in the STM and higher education markets and will now extend it to the school market as well.
The company in the recent past has grown inorganically through acquisitions. Earlier Integra had acquired Elm Street Publishing a publishing services company in the Higher Education space in the US. These acquisitions are key examples of Integra’s commitment to its customers to offer end-to-end services with a compelling value proposition.
Commenting on the acquisition Founder, Integra Software Services chairman & CEO Sriram Subramanya said in Pondicherry, “Silver Edition’s expertise in the PreK-12 space especially in content creation and design capabilities backed by Integra’s technology and production capabilities will help deliver greater value to our global customers. This will firmly position Integra to emerge as the global leader in the e-publishing space“.
Founded in 1994, Integra is one of the largest content processing companies with operations in India and the United States. It provides end-to-end publishing services to major publishers and publishing groups across the globe catering to segments such as STM, Academic, Higher Education, School, Trade etc.
With presence across North America, Europe and Asia-Pacific it is currently positioned amongst the top 6 publishing services companies in India. Integra has a strong team of 1200+ highly qualified professionals with diverse skill sets delivering top notch quality to their customer which is only reflective in its long standing relationships with many of its customers.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
