Applications
InMobi’s rich media mobile ad impressions grow 437% in Jan-Aug 2012
Mumbai: InMobi, an independent mobile advertising network, has experienced a 437 per cent growth in rich media ad impressions on its HTML5 ad authoring platform, Sprout, in the first eight months of 2012.
The growth of mobile and tablet devices, and increase in consumers‘ mobile media consumption during this period have contributed to significant change in the advertising landscape and the uptake of mobile rich media.
Additionally, the company is rebranding its Sprout platform to InMobi Studio. Since acquiring Sprout in August 2011, InMobi has evolved as the platform with ad innovation, engagement reporting and analytics, to develop the product in line with increased customer adoption. Advertising agencies and premium publishers such as Hearst Digital Media, MediaCom EMEA, The Gary Group, and MocoSpace have already adopted the InMobi Studio platform, the company said.
InMobi VP – brand solutions Carnet Williams said, “The growth of InMobi Studio is not only exciting but indicative of the huge market opportunity. Its simplicity and power allow brands and marketers to focus on creating engaging and high-touch brand experiences quickly, without compromising on quality.”
InMobi Studio empowers designers to create rich media ads without coding or technical limitations in an intuitive visual design interface, with features that include gamification, gesturing, animation, mobile video and location-based ads.
The HTML5 ads run on multiple platforms, operating systems and mobile ad networks, and are MRAID and ORMMA compliant. InMobi Studio analytics enable designers to optimise creative in real time, and compare mobile-specific rich media performance and engagement metrics, such as shakes, tilts, and device orientation, across multiple ad networks and publishers.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
