InMobi to monetise Cricbuzz’s mobile properties

MUMBAI: Bangalore-based independent mobile ad network InMobi has entered into an exclusive partnership with cricket portal Cricbuzz for bringing mobile ads to consumers on Cricbuzz‘s mobile site and applications.

As per the deal, InMobi will have exclusive rights to monetise Cricbuzz‘s mobile properties across all devices on phones and tablets in India.

InMobi provides end-to-end solution for mobile advertising including rich media ad creation, distribution, tracking and optimisation.

Founded in 2004, Cricbuzz has a presence across multiple digital platforms.