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Indiatimes partners with YouTube to globally distribute IPL
MUMBAI: Indiatimes, the global Internet, mobile and audio rights‘ partner for the Indian Premier League (IPL), has agreed to make Google its non-exclusive partner for IPL content for two years.
Under the agreement, Google will stream all 74 matches of IPL Season 4 on both ipl.indiatimes.com and on Indiatimes‘ dedicated YouTube channel, www.youtube.com/ indiatimes.
The entire season will be available with a five-minute delay in India, match-length delay in U.S and live webcast for rest of the world. Match highlights and other catch-up clips will be made available after the matches.
Times Internet CEO Rishi Khiani said, “The DLF Indian Premier League is a key property for Indiatimes and our endeavor is to offer users a world class online IPL experience. Partnering with YouTube is step forward for us in creating supplementary distribution channels for Indiatimes to reach out to cricket fans world over.”
Both Google and Indiatimes will seek to capitalise upon individual brand strengths and collaborate on monetisation efforts both in India and rest of world markets. In addition to web video streaming, the agreement will also enable YouTube to offer catch up clips to users on the mobile platform (http://m.youtube.com).
Added Google director content partnership JAPAC Gautam Anand, “After the phenomenal response last year, we are delighted to bring back all the action from DLF Indian Premier League Season 4 to our users across the globe. Long form sports content has been a big focus area for us, and we‘re excited to partner with Indiatimes to bring live action from IPL Season 4 to cricket fans on YouTube and set a new benchmark in distribution of sports content online.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
