Applications
India has 23.77 mn DTH subs: Trai
MUMBAI: The Telecom Regulatory Authority of India has said in its quarterly report that India has over 23.77 million DTH subscribers as of 30 June.
The total number of registered subscribers is from the six private direct-to-home operators – Dish TV, Tata Sky, Big TV, Sun Direct, Airtel Digital TV and Videocon D2H.
Digital cable TV, however, is still growing at a snail‘s pace in the Cas (conditional access system) notified areas.
Cable TV operators have marginally increased the seeding of set-top boxes (STBs) in the Cas areas of Delhi, Mumbai, Kolkata and Chennai during this period.
According to Trai, the total number of STBs installed increased to 7,70,519 in the quarter ended June 2010, as compared to 7,62,238 STBs in the previous quarter.
Meanwhile, Trai has also released the data on the number of TV channels in India till 30 June 2010. There are 515 channels out of which 150 channels are pay, as per the sector watchdog‘s report based on the data received from 24 broadcasters/distributors across the country.
The maximum number of channels being carried by any of the reported MSO in digital mode is 254. In analogue form, however, the maximum number of channels being carried by any of the reported MSOs is 100 channels.
Trai also said that number of private FM radio stations in operation remained at 248 till the end of June 2010.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
