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IMC to hold conference on ‘Impact of 3G and BWA on Mobile Vas’
MUMBAI: With 3G expected to come in later this year, experts from the telecom industry from across the country will gather at a conference organised by Indian Merchants’ Chamber to discuss the ‘Impact of 3G & BWA on Mobile Vas‘ on 28 May, 2010.
The conference will highlight key topics of importance for the mobile value added services in India and how 3G will open the door to innovative value added services which will bring everything to just one convergent device.
The conference will be a host to various 3G applications in India and the role of handset manufacturers to complete the ecosystem of being ready for 3G. Moreover, discussion will also revolve around the 3G value proposition for the operator and the expectations of the content developers from 3G.
The spotlight will also be on the mobile TV services as well as the impact of 3G on mobile gaming and streamlining of innovative ideas to create casual gamers. The conference will address the topic on the evolution, challenges, opportunities, and trends in mobile Value added services (Vas).
3G is bringing a technology revolution in the country which will change the future of telecommunications in India. According to various estimates, the number of mobile handsets users will reach nearly 800 million in next four years, and 3G will change the way we communicate. With the mobile value added services market pegged at around $45 billion, the latest trends which are currently doing the rounds are 3G spectrum which is going to create a paradigm shift in the Vas market in India.
With the onset of 3G technology, there will be high data transfer rates over longer distances, efficient bandwidth use, map and positioning services and multiplayer gaming, said IMC Mobile Committee chairman and Nazara Technologies CEO Nitish Mittersain.
IMC president Gul Kripalani said, “After 2G, 2.5G, GSM and CDMA, it is now 3G, which is expected to bring changes the way people communicate. After 132 countries across the world, 3G is and it is now set to revolutionise mobile communications by introducing high speed connectivity and infotainment to Indians. Besides, 3G will further improve the level of tele-density and broadband penetration which will in turn have a direct effect on the overall economic growth of the county”.
Speakers will include MTNL CGM Peeyush Agrawal, Zinnov Management Consulting director – market expansion Karthik Ananth, Indiagames COO Samir Bangara, Jump Games CEO Salil Bhargava, Tata Teleservices VP Rohit Gupta and BSNL senior Dy DG NK Yadav.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
