Applications
Imation introduces digital home theatre entertainment products in India
MUMBAI: Imation India, which develops and markets offerings that enable people to capture, save and enjoy digital information has announced the introduction of a series of new digital home theatre entertainment products. Imation’s range of multimedia players support high definition video output (up-scaling to 1080i) for better picture quality and standard 3.5 inch and 2.5 inch hard disk drive (HDD) for the ever-increasing storage demand for digital contents. |
Said Imation India head – sales and marketing Sandeep Popli, “Unlike other external hard drives available in the market, Imation multimedia hard disk player not only operates as a USB 2.0 Hi-Speed SATA external hard disk drive but also allows the user to browse and play back the entire media library directly through a TV or home theatre system.” Imation Multi Media 2.5” Hard Disk Player is USB 2.0 compliant. Users can download video through PC and immediately playback on TV. It comes with features like digital photo viewer with thumbnail preview, play DVD folder, supports complete DVD function including DVD menu, video up-scaling for improved resolution of up to 720P, high-definition JPEG playback for images in true resolution, creation of playlists on computer, straightforward keypad control, most powerful Xivd subtitle display feature, supports both FAT32 and NTFS file systems. The hard disk player comes in 250 GB, 320 GB and 500 GB capacities. Imation Multi Media 3.5” Hard Disk Player has an HDMI connection and allows for video up-scaling to 1080i. Besides all the features present in the 2.5” version, it features music slideshow and the most powerful DivX subtitle display feature. Imation Multi Media 3.5” Hard Disk Player comes in 320 GB, 500 GB, 750 GB and 1 KB capacities. Imation Media HDD Pro, which the company claims is the most advanced and feature-packed multimedia player in the series, allows users to browse content with preview and play back multimedia files in USB external storage devices. Besides the features of the 2.5” and 3.5” multimedia hard disk players, it can playback multimedia files via SAMBA protocol, supports AV-in recording and has transcode software for extended codec support. It also supports music ID3v1, M3U playlists and USB WiFi Dongle (Realtek RTL8187B 802.11g).The Imation Media HDD Pro comes in 500 GB and 1 KB capacities. |
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
