Applications
ICC launches official cricket app
MUMBAI: The International Cricket Council on Tuesday launched first ever official ICC Cricket App in partnership with Reliance Communications to coincide with the start of the ICC World Twenty20 2012.
The App, which is free to download, will be available on iPhone, Android, Blackberry and Nokia smartphones from the official App Stores and mobile operator App stores.
It features video match highlights from both the men‘s and women‘s events, along with live audio commentary. There will also be free behind the scenes exclusive videos from the event produced by IMG Media in Singapore and footage from every post-match press conference.
Cricket fans will also be able to use the App to vote in live polls provided by Pulse which take place during matches and throughout the duration of the tournament. The results of these polls will be broadcast live on the global broadcast feed and users must access the App to influence the voting.
The official ICC Cricket App also includes access to the innovative virtual graphics for all broadcast ICC World Twenty20 2012 matches, allowing fans to analyse every single aspect of the players and team performances.
In addition, the App will contain all the scores, statistics and insider news from the tournament, as well as profiles on the 20 (12 men and eight women) competing teams and players.
ICC General Manager – Commercial Campbell Jamieson said, “We believe that offering an official ICC Cricket App will provide the ICC with another invaluable platform to engage with our fan base and provide them with a new way to follow ICC events. Through the live voting feature provided exclusively on the App, fans will get an opportunity to share their views with a global broadcast audience.”
Once the ICC World Twenty20 finishes, the ICC Cricket App will let fans relive some of their favourite moments of the event, watch regular video features from the ICC Cricket 360 show, and keep up to date with the latest cricketing news.
The ICC Cricket smartphone App was developed and produced through a partnership between the ICC, IMG Media and Moshen, a digital media and entertainment company based in Lancaster, England.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
