Applications
ibibo.com launches cricket virtual trading game
MUMBAI: Social network ibibo.com has launched a cricket game on their site called CricEx. This is a virtual trading game where one can buy and sell shares of their favourite cricket players instead of shares of companies.
A complete portfolio of cricket players can be created and if the players selected perform well, one can get hold of the leader board. You can either buy or sell the players you want. Unlike cricket, there is no restriction of 11 players and one can buy as many players as one wants. However the total value of the shares you buy for each of the players cannot exceed your cash in hand. To sell, go to your portfolio and choose the player you‘d like to sell.
The player‘s performance in the match currently live determines the change in price. A player performing well will cause the share price to move upwards and bad performance will cause the price to decrease. The price of the player changes at the end of every over. You can buy or sell players stocks anytime. But the rates of the players would change only when a match is live.
You get an initial money of Rs 20,000 for buying stocks of players and it will be virtual money and not real. Apart from this game, ibibo will introduce interesting cricket related virtual items in its Gift store, where users can gift the same to their friends.
ibibo.com CEO Ashish Kashyap said, “To celebrate the Cricket Season with its users, ibibo will introduce interesting cricket related virtual items in its Gift store, where users can gift the same to their friends. And of course on ibibo, the users can play the famous Cricket Stock Exchange game – ibibo CricEx.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
