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Hulu, Viacom announce content partnership
MUMBAI: Online video site Hulu and US media conglomerate Viacom have announced a new content partnership.
Under the agreement, current full episodes and clips of “The Daily Show with Jon Stewart” and “The Colbert Report” will be available on the free ad-supported Hulu.com service and through the Hulu Plus subscription service.
In addition, Viacom will make available to Hulu Plus subscribers a selection of current programmes, like Jersey Shore, Tosh.0, Teen Mom 2, Manswers, Let‘s Stay Together, and Hot in Cleveland21 days after they air.
Viacom content availability on Hulu Plus will vary on a show-by-show basis.
Additionally, Hulu Plus subscribers will have access to more than 2,000 episodes of programming from Viacom‘s library, including The Chappelle Show, Reno 911, Beavis & Butthead, Real World, Punk‘d, Baldwin Hillsandmany others on PCs, internet-connected TVs and Blu-ray players, gaming consoles, set-top boxes, mobile phones, and tablets (in HD when available).
Financial terms of the agreement were not disclosed.
Viacom president and CEO Philippe Dauman said, “We are very pleased to partner with Hulu in a way that recognises the value of our strong brands and the passionate young fans who are attracted to our content. The Hulu Plus service offers us the pportunity to connect with our audiences through an exciting subscription and ad supported platform that is complementary to our existing distribution arrangements. This innovative agreement allows us to benefit from the success and expansion of Hulu and we look forward to bringing our popular content to their growing audience.”
Hulu CEO Jason Kilar said, “We are thankful that Viacom was DTS. Our first order of business in the partnership is GTL with Philippe and his team.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
