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Hulu, CBS sign multi-year licensing agreement
MUMBAI: CBS Corporation and Hulu have entered into a non-exclusive, multi-year licensing agreement to stream programs from CBS‘s rich television library on the Hulu Plus subscription service.
Terms of the deal including the period of the agreement were not disclosed.
The CBS content will begin to appear on Hulu Plus in January 2013, and over the following months, Hulu Plus subscribers will have access to more than 2,600 episodes from library series such as Medium, Numbers and CSI: Miami, as well as classics such as Star Trek, I Love Lucy and The Twilight Zone.
Clips from Entertainment Tonight will also be available the day of broadcast on Hulu and Hulu Plus. A selection of CBS library shows will also rotate through the free Hulu.com service, and additional titles will be announced.
“We‘re excited to deliver CBS library programming to Hulu Plus subscribers,” said CBS Corporation Senior Vice President of Corporate Licensing Scott Koondel.
“This marks another agreement that meets the growing demand for our content on new platforms while establishing other incremental ways to get paid for our library.”
“CBS has a long history of producing truly great TV. Hulu Plus subscribers are entertainment lovers who spend their time watching shows they love, versus shows they might only just like. Those two facts make for a fantastic combination, because this collection of CBS titles are shows that people revere and that really matter to fans of great TV like our subscribers,” said Hulu SVP of Content Andy Forssell.
CBS and Hulu also have previously announced licensing agreements for CBS-produced programming that airs on The CW and for CBS content on Hulu‘s subscription service in Japan.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
