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HBO, Verizon introduce Max Go for Fios TV customers
MUMBAI: US telecom service provider Verizon and HBO have announced that Verizon‘s FiOS TV customers are the first to gain access to MaxGo.com, Cinemax‘s online video destination featuring more than 700 hours of Cinemax programming monthly.
Similar to HBO Go, which launched with Fios in February of this year, Max Go offers free, unlimited online access to Cinemax programming at any time, from any US location with a broadband connection.
HBO senior VP domestic network distribution Shelley Brindle says, “With the addition of Max Go, Verizon Fios subscribers will be the first to enjoy the full suite of Cinemax offerings. Whether watching the linear channels, searching Cinemax on Demand or now clicking through Max Go, the programming is available the way the consumer desires to access it”.
Verizon VP of consumer strategy and planning Shawn Strickland said, “Verizon‘s Fios customers are getting even more value from their Cinemax subscription with Max Go, which allows them to access programming at any time, from any location. We‘re excited for Max Go to join HBO Go and our growing content offering, further enhancing the TV and Internet experience that only Fios delivers.”
With Max Go, Fios customers who subscribe to Cinemax can instantly watch the biggest Hollywood hits, indies, cult favourites and Max After Dark series – all in HD – online from a PC or Mac computer. Users are able to customize their experience through multiple browsing and viewing options, and can restrict content with easy to use parental controls.
Like HBO Go, Max Go also gives subscribers the ability to create a Watchlist that keeps track of bookmarked content for later viewing. In addition, users will find extra content including interviews, recaps, and behind-the-scenes pieces; customizable views showing titles in slideshow, grid or list format; and Browse by Tags, a new feature allowing users to find titles via keywords.
Max Go is the latest in the suite of Cinemax products offered by Verizon FiOS TV, including nine SD channels and seven in HD, Cinemax On Demand and Cinemax On Demand in HD.
Max Go joins Verizon Fios TV‘s growing online video offerings as well as a broad collection of programming that includes more than 580 all-digital channels with up to 140 HD channels and 18,000 monthly video-on-demand titles. Fios also provides next-generation interactive services including an advanced interactive media guide; social networking, news and entertainment widgets; and remote DVR management via broadband or cell phone.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
