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HBO, Verizon Fios TV introduce HBO Go
MUMBAI: US broadcaster HBO and Verizon have announced that Verizon’s Fios TV customers will be the first to gain access to HBOGO.com, HBO’s online video destination featuring over 600 hours of HBO programming.
Fios customers who subscribe to HBO will automatically receive free, unlimited online access to HBO programming at any time, from any US location with a broadband connection. These subscribers can access HBO GO with their Verizon FiOS log-in credentials at verizon.com/fiostvonline and hbogo.com. Customers must subscribe to both Fios TV and Fios Internet.
HBO co-president Eric Kessler says, “HBO Go immerses customers into an elegantly designed HBO environment with access to a robust offering of HBO programming. Together with Verizon we’ve delivered a simple authentication process that gives FiOS and HBO subscribers easy entry to HBO GO”
Verizon VP consumer strategy and planning Shawn Strickland said, “HBO Go adds more value to Fios TV customers’ HBO subscriptions with the convenience of accessing their programming in more ways and in more places. We’re excited to add this experience to our already extensive HBO offerings, further enhancing the TV and Internet experience that only FiOS delivers.”
With HBO Go, Fios TV customers who subscribe to HBO can instantly watch the programmes from a PC or Mac computer via a browser-based application. HBO Go will support Verizon subaccounts and allow up to three simultaneous users from the same household. Users have the ability to customise their experience through multiple browsing and viewing options, as well as the ability to restrict content with easy to use parental controls.
HBO Go also gives subscribers the ability to create a Watchlist where bookmarked content can be placed for later viewing and where the user will be alerted to the arrival of new episodes selected for Series Pass. HBO GO is the latest in the suite of HBO products offered by Verizon Fios TV, including east and west feeds of seven multiplex channels available in HD, HBO On Demand and HBO On Demand in HD.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
