Applications
HBO Go launches in Colombia
MUMBAI: HBO Latin America has announced that their new entertainment platform, HBO Go, will be available in Colombia for MiDirecTV clients.
Through the platform, HBO/Max subscribers will be able to log in and watch films, series, shows and special programs from HBO online on their computers.
HBO Latin America Group president Emilio Rubio said,”Following the success in Brazil where, only weeks after its launch, HBO Go reached record numbers for access and streaming, we now launch in Colombia, giving our subscribers the opportunity to enjoy their favorite programs anytime, anyplace. We are very proud to bring a product to Latin America that further enhances the HBO Premium entertainment experience in the region”.
HBO Go will have many features to personalise the available services, including the ability to receive alerts and notifications, through Series Pass, when new episodes are available. It will also be possible to create watchlists with favorite programs and to view them in HD, with or without subtitles. The platform has a simple and intuitive navigation, and the content is divided into Series, Movies, Documentaries, Specials, Children and Adults.
In Series, for example, subscribers can find the most recent episodes of the third season of Boardwalk Empire, as well as complete seasons of True Blood and Game of Thrones. In addition to the latest series, customers will be able to view all seasons of The Sopranos, Rome and series produced in Latin America such as Mandrake, Capadocia and Prófugos. Exclusive content distributed in the region by HBO such as Mad Men, Preamar and House of Lies will also be available on HBO GO.
In movies, there are HBO films such as Game Change, Hemingway & Gellhorn and Too Big to Fail, as well as blockbusters that fit right in with the programming found on HBO‘s channels.
HBO Go is currently available for all subscribers who have HBO/Max packages with MiDIRECTV. In the future, it will be available with other pay TV operators that are currently working to integrate the service, which works with an authentication system in conjunction with the operator.
HBO GO can be accessed throughout Colombia by computers with a broadband Internet connection. It will soon be available for tablets and mobile devices.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
