Applications
Hathway extends SD offering with quarterly Combo Pack
MUMBAI: Hathway Cable and Datacom has strengthened its portfolio with the launch of Standard Definition (SD) Quarterly Combo Pack – an extension of its existing SD & ISP offering.
The company‘s new digital cable broadband combo now includes digital cable and broadband provisions for its customers and is available across Hathway‘s direct points.
Already rolled out in Mumbai, Delhi, Pune, Aurangabad, Bangalore and Hyderabad, the new package is priced at Rs 1900 for the company‘s Ultra 512 combo with 512 Kbps speed (ISP and Digital cable services) and Rs. 2200 for its Flash 2 Lite with 2 Mbps broadband speed combo (ISP and digital cable services) which has been specially introduced for customers looking for better speed options.
Commenting on the launch, Hathway Cable and Datacom MD & CEO K Jayaraman said, “After understanding growing customer needs and taking into account feedback from our direct subscribers, we have launched our quarterly package offering that provides quality viewing and faster browsing experiences at unbeatable prices. We are positive about the product being a hit in the market and look forward to interacting with our customers more often so as to provide better quality offerings.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
