Applications
Harris transforms channel-in-a-box market for broadcasters with new product
MUMBAI: Harris Broadcast Communications has launched the Versio solution that it says alters the course of channel-in-a-box design for broadcasters, delivering an all-in-one solution to help customers rapidly launch, expand and sustain their on-air channels and services – while strengthening revenue growth and protection.
The Harris Versio solution combines baseband video, channel branding and automated workflow capabilities in an easy-to-deploy, software-based, single-rack-unit (RU) solution.
Versio significantly reduces the cost and time to launch broadcast, cable and other TV channels and services while offering simple integration with production, traffic and billing, scheduling, asset management, content playout and master control functions – taking full advantage of existing facility workflows for maximum return on investment.
The initial release compresses multiple single-channel workflows into the 1RU platform, incorporating Harris video server, channel branding and graphics, and optional on-board automation components. Flexible software-based configurations range from single-channel launches – independently or within an existing system – to multi-channel distribution, expansion and disaster recovery systems. Broadcasters will quickly accelerate channel launch times – reducing months of preparation to weeks or days by slashing resources required for traditional channel launches.
Harris Broadcast Communications president Harris Morris said, “Channel-in-a-box solutions to date are built around the comfort zones of each vendor. This is also true of Harris, but the difference is that Harris has the broadest industry experience when it comes to workflows and operational scenarios. We understand the core costs and investment it takes to deliver channels with reliability and at premium quality. This knowledge and expertise allows us to evolve the channel-in-a-box concept beyond current offerings and bring a more relevant solution to market.”
Versio customers can leverage Harris’ considerable experience in digital asset management, traffic and billing to help manage overall channel costs – and increase revenue — when adding the solution to an existing workflow. This includes the ability to sell and schedule new commercial spots in close proximity to “air time” for maximum flexibility.
Versio users also have the ability to use which features they need – with the flexibility to change their minds and turn options on and off as needed. Existing Harris automation and/or storage customers can use their native systems, for example, rather than being forced to use these features as integrated within the Harris Versio platform.
In addition, Harris’ rich experience in channel branding and production graphics maximises visual quality while addressing the operational complexities of delivering a unique on-air look. Meanwhile, Harris’ extensive codec support and networking expertise drastically improves on-air reliability though increased uptime and fewer operational errors.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
