Applications
Harmonic streamlines transition to all-IP cable infrastructure
MUMBAI: Harmonic, which offers video delivery infrastructure, has launched NSG Pro, a powerful new Converged Cable Access Platform (CCAP) that offers high-density Universal EdgeQAM capabilities and an easy upgrade path to future integrated Cable Modem Termination System (CMTS) capabilities.
The NSG Pro provides Qam density and the ability to converge linear video, on-demand video, and data onto a single system. Unlike competitive offerings, NSG Pro provides cable operators with a flexible upgrade path towards full CCAP and an all-IP infrastructure, while minimising operational expenses, power requirements, and rack space requirements.
Harmonic senior VP, GM of the Edge and Access business unit Nimrod Ben-Natan said, “NSG Pro leverages Harmonic‘s expertise in intelligent function integration to combine downstream services and an easy upgrade path to full CCAP – supporting Docsis 3.0 and beyond – in a unified CCAP chassis, enabling operators to redefine their cable architectures. As the industry‘s first true CCAP-compliant platform, NSG Pro positions Harmonic for success in the changing CMTS market.”
Conforming to CCAP specifications, NSG Pro offers cable operators the easiest path to full CCAP by supporting Universal EdgeQAM capabilities and integrated CMTS capabilities in the future via line cards that can be added to the same chassis.
NSG Pro accelerates service deployments by enabling seamless integration into an operator‘s existing infrastructure. With significant expertise gained from the company‘s edgeQam position, Harmonic Professional Services can help cable operators identify how and when to move towards full CCAP and ensure smooth deployment of downstream services with NSG Pro.
To complement the company‘s CCAP initiative, Harmonic is also introducing a new family of compact forward-path transmitter modules featuring ultra-high-density optics. Part of the SUPRALink and PWRLink product lines, the new transmitters deliver space savings, low power consumption, and optimized fiber usage and network efficiency. Together, the CCAP and high-density transmitter solutions enable cable operators to realise benefits across their operations by optimising real estate, controlling power costs, and supporting increased bandwidth capacity for advanced services such as high-speed data, IP video, and time-shift TV.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
