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Halo 4 most eagerly awaited game in the US: Nielsen
MUMBAI: With the holiday season in the US right around the corner, consumers are eagerly awaiting the latest video-game releases—a list that varies considerably by console, according to the Nielsen Game Rank for Q4 2012.
Halo 4 continues to rank highest for Xbox 360 gamers, while Call of Duty: Black Ops II is an extremely close second for Xbox 360 (0.25 per cent behind), and also tops the PS3 list.
Just Dance 4 still provides the greatest degree of allure for Wii gamers.
NBA 2K13 and WWE ’13 rank in the top six and top eight respectively, for all three current-generation consoles (Xbox 360, PS3, Wii). And while not releasing on Wii, Assassin’s Creed III and Resident Evil 6 rank between 96 to 98 per cent for both Xbox 360 and PS3. The new reboot of Need For Speed: Most Wanted also lands in the top six titles for both of those consoles as well.
Apart from Halo 4, the other first-party exclusive title from Microsoft cracking the top ten for Xbox 360 is Fable: The Journey, while Sony’s exclusive LittleBigPlanet Karting rounds out the top ten for PS3. Transformers Prime: The Game hits the top ten for Wii, and though it is not exclusive to Wii, it is offered only on Nintendo platforms.
Narrowly missing a top ten ranking was the recently released and industry-acclaimed Dishonored. A new property in a sea of sequels and powerhouse franchises, it stands to reason that apart from the avid gamers the general gaming public may not have been as acutely aware of this title when the data was collected over the past month.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
