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GTPL launches HD services in Gujarat, Maharashtra
MUMBAI: Gujarat Telelink Private Limited (GTPL), a leading multi-service operator (MSO), has launched its high-definition (HD) services in Gujarat and Maharashtra.
The MSO is offering HD set-top boxes at Rs 4400 with one year subscription package free. The HD STB along with recording facility is available for Rs 6400 including one year free subscription.
After the one year subscription offer, GTPL will offer HD subscription at Rs 1200 per year.
GTPL is targeting 10,000-15,000 subscribers in the initial phase.The company plans to introduce one million new generation STBs from Cisco.
As part of its new offering, GTPL will offer 20 HD channels across a wide array of genres including Star Plus, Star Movies, Star Gold, UTV Stars, Ten HD, Zee TV, national Geographic, M Tunes, Zee Cinema, Travel XP, and Nat Geo respectively.
GTPL MD Anirudh Sinh Jadeja said, “Keeping customer experiences to the core of all our operations and backed by the strength of technology, I am proud to announce the launch of HD Services on our network. GTPL Strongly feels that introduction of more and more HD channels will bring in a rapid change in television viewing habits in India. Investments made by GTPL for future HD business is happening at the right time and in right direction.”
GTPL recently received DAS (Digital Addressable System) licence for five states namely Gujarat, Maharashtra, West Bengal, Jharkhand and Assam.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
