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Google India appoints GETIT as Premier SME partner
MUMBAI: GETIT Infoservices, India‘s leading digital marketing company has entered into an association with Google India as a Premier SME partner. As part of this partnership GETIT will cater to the strong demand for digital advertising from small and medium sized businesses and market Google AdWords product; it will develop, launch and manage digital campaigns for small and medium businesses.
The Google – GETIT partnership entails the latter providing end-to-end sales and marketing solutions, as well complete implementation of digital campaigns. GETIT‘s key contribution in this business partnership is to provide extensive pan-India reach with its strong field force of more than 1,000 people across the country. The association will enable Google to attract more Indian SMEs online and help promote their businesses and provide them leads through Google‘s AdWords product.
Commenting on the association, GETIT Infoservices CEO Sidharth Gupta said, “For Getit, the last few years have been really exciting as we have transformed ourselves to a digital company, and this partnership with Google comes at a relevant time. We have 1,000s of SME customers across India, and we will bring to them the advantages of Google‘s products. In the Indian context SMEs prefer being served face-to-face, and we work closely with SMEs to bring them the best benefits of Google AdWords products, in addition to other GETIT bundles.”
Speaking on the occasion, Google India Head – Channel Sales Kartik Taneja said, “We‘re pleased to announce GETIT as our Premier SME partner in India. With GETIT reach in 80 cities and strong presence in the SME space, we‘re confident that together we will be able to offer our services to SMEs and help them gain from the benefits of Internet advertising.”
As per SME Chambers of India, SMEs in India contribute 45 per cent to the industrial output and 40 per cent to exports. They also employ 60 million people and create 1.3 million jobs every year. Clearly they form the backbone of the boom in Indian economy.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
