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GlobeCast’s ‘Digital Ecosystem’ is spreading in Asia
MUMBAI: GlobeCast‘s project ‘Digital Ecosystem‘ is making big strides in Asia.
Fueled by its recent acquisition of an additional HD playout center and the integration of a creative services team in Singapore, along with new collaborative agreements with post-production partners and media companies, the GlobeCast Digital Ecosystem offers broadcasters a collaborative workflow for content localisation, saving them time and money.
The concept of the Digital Ecosystem is to connect GlobeCast’s facilites to broadcasters’ networks, post production facilities and media centers in the content value chain, with workflows managed by the GlobeCast Media Asset Management System (MAM). This digital hub and global ecosystem will provide a framework for collaboration and offer content owners monetization opportunities in new markets. A number of companies around the world have already signed up, with many more in discussion.
In Singapore, GlobeCast is working on a project initiated by the Infocomm Development Authority (IDA) of Singapore to showcase this Digital Ecosystem collaboration for the Asian region at the Asia Television Forum (ATF) in December. Ecosystem partners from all areas of the industry will test-bed and showcase new technologies and business models for content delivery to multiple platforms.
Broadcasters and content owners can now turn to GlobeCast for a range of post production work and end-to-end regionalization service, from content localisation, to SD/HD playout, satellite broadcast, content distribution and repurposing on multiple platforms, under the seamless management of the global GlobeCast Mam system.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
