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Globecast to service BBC Worldwide’s Polish channels
MUMBAI:GlobeCast will provide play-out and media workflow services to four of BBC Worldwide’s Polish-language channels from its London media management and delivery hub.
GlobeCast’s solution for BBC Worldwide includes ingest and workflow set up, secure storage, subtitling, graphics, encoding, encryption and delivery of BBC Worldwide’s Polish language versions of BBC Knowledge in high definition, BBC Entertainment, BBC Lifestyle and CBeebies, via the Hot Bird satellite.
This ability to use one pool of content across many regions, combined with the delivery connectivity GlobeCast can provide, bring down cost and reduce the time-to-launch of new services.
BBC Worldwide that operates channels in many languages across the world, not only benefits from GlobeCast’s comprehensive fibre and satellite delivery networks but also from the “digital ecosystem” GlobeCast has created for content preparation.
This digital ecosystem includes connectivity and integration with partners who perform important services vital to BBC Worldwide, International re-versioning services provided by TVT. The satellite allows BBC Worldwide to have access to several major television bouquets in Poland.
GlobeCast has been providing satellite delivery of BBC Knowledge, BBC Entertainment, BBC Lifestyle and CBeebies to Eastern Europe and to Southeast Asia for the past three years.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
