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Globecast to offer live demos at CommunicAsia
MUMBAI: GlobeCast will be present at the television and mobile technology event, CommunicAsia 2010, in Singapore next month.
It will provide live demonstrations of Media Asset Management, information on live 3D events, as well as the latest on new satellite capacity for broadcast delivery in the region.
GlobeCast, a content management and delivery company, and its sister company Netia will meet with both broadcasters and telecom companies.
Live events in 3D and 2D: Over the past year, GlobeCast has delivered the world’s first live 3D fashion show from Burberry’s catwalk at London Fashion Week to customer events in Paris, New York, Dubai and Tokyo as well as an opera production of Don Giovanni to cinemas in Europe – via GlobeCast’s global satellite and fiber network. In addition to these innovative projects, GlobeCast is also gearing up for a slate of major live news and sporting events in 2010 such as the World Cup in South Africa, Asian Games, G20 Summit in Korea, and Commonwealth Games in India.
New satellite capacity in Asia and worldwide: In recent months, GlobeCast has also increased significant capacity on major satellites to meet coverage needs for new and established channels looking to expand their coverage, as well as for occasional use for key events. In Asia, GlobeCast has most notably acquired significant space on Asiasat 5, offering prime coverage of two-thirds of the world’s population spanning across 53 countries in the Asia-Pacific. GlobeCast offers coverage on some 28 satellites worldwide, reaching all key television markets.
Media Asset Management: live demonstrations to help simplify workflow: Broadcasters, content providers and telcos will be treated to a live demo at the booth by GlobeCast and NETIA which will illustrate the operations of a tapeless environment from ingest to quality control, editing, archiving and multi-platform delivery, thus allowing potential users to monetise content and simplify their workflows. In addition to content transport, GlobeCast provides broadcasters with a range of digital media asset management solutions, including playout, making GlobeCast a one-stop-shop for broadcasters and other content owners.
Netia is a content management software company and member of the GlobeCast Group, is at the heart of GlobeCast’s Mam solutions. Its versatile Manreo media asset management (Mam) system addresses the needs of broadcasters and telcos alike. Most recently, Manreo served as the basis for leading telecom company Orange’s content management system (CMS), designed to support Telco operators’ end-to-end media management and distribution needs. The CMS enables Orange to store, manage, and distribute content to any service provider or multimedia platform.
Global content, WebTV: In addition to the above highlights, GlobeCast will be available to discuss its recent successes aggregating and distributing major networks such as top Bollywood channel B4U, NHK World and Fashion|One TV to Pay-TV operators worldwide. As content owners seek to expand their reach to global audiences, GlobeCast also assists broadcasters to increase their audience via the web.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
