Applications
GlobeCast ramps up direct fibre connectivity
MUMBAI: GlobeCast has increased the connectivity of its technical facilities around the world to platform operators and broadcaster facilities via fibre, as part of its strategy to add value to its content transport services.
Building on the company’s global satellite and fibre network, dedicated fibre connectivity has now been established to the premises of over 70 clients, such major players as DirecTV and Fox Sports in the United States, Turner Latin America, TVN SA (n) in Poland, Canal+, Arte and Orange in France, SingTel in Singapore, Astro in Malaysia, now-TV and i-CABLE in Hong Kong.
The company‘s chief operating officer Philippe Fort said, “Broadcasters know and trust GlobeCast for its ability to manage and move content around the world. Today we’ve gone a step further, bringing content directly to the premises of the world’s most watched networks and bouquets.”
The GlobeCast Backbone Network spans five continents and reaches more than 30 PoPs in television markets around the world. The company also has satellite capacity on 28 satellites covering a potential television audience in the billions.
GlobeCast and NETIA will also be co-exhibiting once more at the NAB convention, from 11-14 April at the Las Vegas Convention Centre. The themes of the booth will be global distribution, media asset management and playout of international content.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
